The Benefits of Content Marketing in the Travel Industry

The Benefits of Content Marketing in the Travel Industry

I am Mike Regan Mercatus Media UK

Today I will be going through the best examples of content marketing within the travel industry; there are many content ideas you could use to promote your sale or brand.

 Using content marketing can be cost-effective. You will likely see a more favourable return in Investment; according to HubSpot, you could see a growth in organic traffic with three times the leads but at 62% less cost.

Blogs

Blogging is the most common type of content marketing. It is a handy tool that will help you to increase traffic to your site, whether that be in a paid search or Organic search, A blog with good content will help you with your SEO, Keeping your content fresh and regularly updated will increase your overall chances of ranking higher for your particular keyword or topic.

Having great content to talk about will help position your brand as an industry leader or expert and help you develop a good customer relationship.  

Blogging can be effective for all business. According to Lyfe Marketing, 55% of business use blogging as their number one strategy.

Adventurous Kate uses her blogs to promote helpful information on how women can travel Alone through different countries. This site ranks well for its SEO due to consistent and regular content.

Podcasts

Using a Podcast for content marketing adds another string to your bow when reaching your customers. It makes your content more accessible as you can listen to this at your leisure when exercising or driving a car. This makes Podcasting a more time-efficient form of communication & is growing in strength as more people are listening to Podcasts regularly. It's cost-effective and a great alternative to Video that can equally drive traffic to your site, you can record a Podcast with any form of a listening device such as a mobile phone,

The Zero to Travel podcast is an excellent example of keeping your content fresh. You can see that during a difficult time where the travel industry is at an all-time low, they provide their listeners with useful and helpful content that gives tips on how to travel through a Pandemic.

Video

Using high-quality video content on their site helps boost the SEO. It helps to increase engagement with customers and increase the brand's credibility and trustworthiness; people will engage longer on your site and keep your audience interested. It's a perfect way to encourage sharing content across social platforms. Having this content will also allow you to deliver your message quickly,

Lonely Planet's Video content is highly engaging, showcasing the world's best destinations and giving the customer the visual experience of their destination, Inspiring travel ideas and, allowing their customers to post their videos and provide a first-hand experience.

Vlog

Vlogging helps connect people on a personal level human to human contact having this direct interaction helps build a relationship, It will help you to drive traffic to your website it creates an element of trust, People enjoy seeing honest reviews, The majority of Vlogging is done on YouTube so that you can reach a wider audience.

 

High-Quality Pictures

Using high-quality images across social media platforms will make your brand more attractive and help to attract more attention; having high-quality images can help you stand out and develop a visual brand,

Here is an excellent example from Lonely Planet using high-resolution pictures on social media to engage with their customer

What is more equally important is how they integrate their Calls to actions. Their photographs are not trying to sell you. It doesn't look like traditional advertising yet will drive traffic to their site.

 

E-Books & Brochure

Giving your customer the option to download an E-book or, in this case, a Holiday brochure will provide you with a good understanding of how customers are engaging with your site;

 It is easily shareable and can be put together at a relatively low cost; having an E-book/Holiday brochure makes the content more portable than a paper brochure. You can carry a number of these with you on your device, which you can no do with ordinary books.

 

Email Campaign

Using an email for your inbound content strategy is a very effective way to targeting your audience. It can be used to promote a special offer, EBook or Webinar; you can create a helpful conversation with your desired customer & can be up to 40 times more effective than social media according to McKinsey and Company, with 92% of all internet users having an email account you can delight your customers with engaging content

Trip Advisor email campaign is successful as they use their customers' knowledge to send content that is relevant and personalized; they have CTA's directly to booking forms and direct links to the site where you can read and access the reviews.

 

Link to youtube - https://youtu.be/_VQYy_Fujj8

Link to Blog - https://mercartusmedia.blogspot.com/2021/04/content-marketing.html

Link to Slide Share - https://www.slideshare.net/MikeRegan26/assignment-5-task-1-inbound-and-social-media-marketing


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