Email Marketing Best Practices and Mistakes to avoid.

 

Email Marketing Best Practices and Mistakes to avoid.

 

Email Marketing has many advantages with good practice and a well-thought strategy; Email can be an effective way to engage with customers and provide relevant content at the right time. With an average of 306.4 Billion emails sent per day in 2020 and expected to increase to 376.4 Billion by 2025  (Joseph Johnson, Apr 7,) It's crucial you can stand out and not get lost in the crowd.

Here are three examples of best practice with Email Marketing.

It is Cost-Effective

Email Marketing is cost-effective; you do not need to pay for the print, postage or ad space the according to the Direct Marketing Association. It estimates that email marketing brings in $40 for every $1 spent. (Web FX, 2021)

Timesaving

Scheduling your campaign can help you target your customers with more compelling content at the right time. Email automation is the ability to trigger emails to your subscribers with relevant information.  It can help to nurture your leads send automatic emails on Birthdays or special occasions such as Mother's Day, keeping in touch with your audience and make the process more personal. (Campaign Monitor, no date)

Builds Credibility

Sending emails that are consistent with your brand and provides compelling content will help to build your credibility; having a targeting email strategy will allow you to stand out; it's about giving customers what they want and make engagement people can check their emails up to 20  times a day, so this provides the a perfect platform to increase sales and deliver brand engagement. (Spinutech, 2019)

Email Marketing Mistakes to Avoid

Don't be spammy

Using the wrong vocabulary in your subject line is enough for the email provider to class the email as "Junk", and the email will never be seen or read. Therefore, it's always important to check the subject lines & content of an email to ensure it doesn't fall into the wrong inbox. (Kakovkina V 2021)

According to Net Hunt, CRM SPAM filters could recognise this if your emails are: -

• Ø  Of an unsolicited nature
• Ø  Deceiving or invisible headings
• Ø  Poor Grammar and spelling
• Ø  Asking for Suspicious actions or information.
• Ø  Bulk Sending
• Ø  Anonymous Sender
• Ø  Multiple links, some of which could be affected by Virus
• Ø  Overly bright with lots of images

Don't purchase contact lists

Purchasing a contact list for email marketing is bad practice, and it's likely to be against GDPR law as you have not been given consent to send an email to this user, you are not buying qualified contacts, and the overall engagement will not be high., The ESP provider can also penalise you for using lists and could impact your IP address. (Chapa Angela, 2021)

Reference List

 

Campaign Monitor (no date) What is email automation? | Campaign Monitor. Available at: https://www.campaignmonitor.com/resources/glossary/email-automation/ (Accessed: 22 June 2021).

Chapa Angela (2021) Why You Should Never Buy an Email List (And Tips to Build Yours). Available at: https://www.crazyegg.com/blog/buy-email-list/ (Accessed: 23 June 2021).

Joseph Johnson, Apr 7, 2021 (no date) • Daily number of e-mails worldwide 2025 | Statista. Available at: https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/ (Accessed: 22 June 2021).

Kakovkina Valerie (2021) How to Make Sure Your Emails Don’t Go to Spam. Available at: https://nethunt.com/blog/how-to-make-sure-your-emails-dont-go-to-spam/ (Accessed: 23 June 2021).

Spinutech (2019) Build Your Credibility with Email Marketing | Spinutech, Inc. Available at: https://www.spinutech.com/digital-marketing/email/build-your-credibility-with-email-marketing/ (Accessed: 22 June 2021).

Web FX (no date) Is Email Marketing Still Effective in 2021?, Is Email Marketing Still Effective in 2021? Available at: https://www.webfx.com/internet-marketing/is-email-marketing-still-effective.html (Accessed: 22 June 2021).