Mercatus Media

Assignment 4 Task 1 – Inbound and Social Media Marketing The importance of Personal Branding Personal branding defines you as a person; It allows the customer to follow a relatable story and engage with you. People do not buy goods and services. They buy relations stories and magic (Seth Godin, 2016). Having a personal brand will allow you to be more relatable and more appealing. This will enable you to make more connections using a human tone of voice people want to hear real-life experiences and engage with a story. If people engage with your brand, they are more likely to purchase goods download an e-book or sign up for a membership. According to Ann Basitianeli, having your own personal brand will allow you to lead more, win more & earn more. (Ann Basitianeli 2017) How to use Social Media for Personal Branding Using social media for personal branding is the perfect platform to engage with your cu...

  A review of two companies use of inbound marketing methods The Works & Hobby Craft https://www.theworks.co.uk/ https://www.hobbycraft.co.uk/ Each Organisation's approach to Inbound Marketing The brands I have chosen are The Works & Hobby Craft Both site’s approach to inbound marketing is all-encompassing and meets the criteria of the flywheel by been able to attract, engage and delight their customers, The Works attract customers their site by using engaging content through their social media channels such as Facebook, YouTube, and Instagram and promote new deals on their landing pages. Still, they don’t offer a blog or testimonials directly from their site. They rank high with organic search results on Google. (Image 1 – Facebook 2021 Facebook Image how they are using social media platforms to engage with customers) (Picture) Hobbycraft’s approach to inbound marketing is like the works using multiple pla...