The Marketing Mix - Amazon
The Marketing Mix - Amazon Amazon is the largest E-Commerce company on the planet today they offer much more than just a retail platform, Services range from Streaming TV and Films to Cloud-based servers. Founded in 1994 Amazon was founded by inspiring entrepreneur Jeff Bezos, Amazon started life in a garage solely as a bookstore and was then selling online by 1995. Jeff Bezos always had big ideas for the company and wanted this to become a one-stop-shop where any customers were able to buy any product at any time, Since researching the company in recent weeks I believe that Amazon has stuck to their core values from day one, In the early days of the internet people found it hard to adapt from shopping on the high street to shopping online, you have to consider that a transaction for products in 1995 was mainly done with cash & face to face in your local store where it was then common to know the person you are purchasing from in some ...